pr team bollywood
Public relations agency protect, enhance or build their reputations through the media. These included stalwarts such as Bunny Reuben, Gopal Pandey, Hilla Sethna, RR Pathak, Raju Kariya, Rajendra Rao, Keshav Rai, Arun-Gaja and Ajit Ghosh. Dale has handled the PR for around 200 film stars, including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, movies such as Don and Rock On! While admitting to the devilishly mischievous manipulative ways of PR specialists, Dale knew exactly what he was talking about. There are some words of praise even from media magnate Vineet Jain, the Managing Director of Times Group, saying, “You have done a remarkable job for Shilpa Shetty.”. PR agency: Dale Bhagwagar Media Group Mini intro: Bollywood PR consultant Dale Bhagwagar tops the list of best celebrity publicists.He leads the entertainment PR agency Dale Bhagwagar Media Group in Mumbai, India. WhatsApp. If you have committed a mental mistake or you are being lazy, she will be the first one to find out. : During Kerala floods, news went viral: “Shahrukh Khan didn't tweet, Shahrukh Khan didn't brag, Shahrukh Khan didn't go to media. Newspapers still have a wide reach. He began writing PR columns in film trade magazines. Sudhir Chaudhary has called him “a very good publicist,” while Prabhu Chawla has termed him “one of the most efficient PRs in Bollywood.” The most controversial publicist of the world Max Clifford, has described him as “the best PR to go to in India,” while Shobhaa De has called him “an on-the-ball (well-informed) publicist.” What’s more! I would not like to go into names, but they are young and bright minds, who know how to use technology really well,” adds Adarsh, who is one of the greatest forces to reckon with in Bollywood journalism since decades. From insider-outsider debates on the industry to a drug nexus case being widely … Talk of Bollywood and the first thing that comes to your mind is the glitz, the glamour and the swanky lifestyle of Bollywood stars. The media was not so widespread, and only 20–30 journalists would be there at press screenings.”. There were local police and security people around, no phones with guests while in the ceremony because it would have become very very difficult to manage. Now, with round-the-clock attention on celebrities from the paparazzi, the increasing influence of social media and controversial talk shows every now and then, the demand for an effective PR works almost like an insurance cover. !, apart from various contestants of India’s biggest reality show Bigg Boss. (Story credit: Abir Sengupta's spokesperson/ PR team) Get the latest entertainment news from India & around the world. Over the years, the publicist has handled PR for more than two hundred actors including names such as Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra, Vivek Oberoi and movies including Don and Rock On! Now we have a new breed of publicists who know how to create a buzz. Though at that time, not many would have predicted his rise,” says senior journalist and eminent author Chaitanya Padukone, who has been in entertainment journalism for over three decades. Ah Bollywood. The latest buzz on social media doing the rounds that Abhijeet has hired a strong PR team that’s why he is able to get save from every elimination. Fenil Seta, an accomplished journalist and upcoming filmmaker feels, “The workload for PRs has definitely increased. What a brutally honest answer! He is also accused of ‘prioritizing’ media to ‘selectively’ release photo-shoot images of his clients. Many newspapers did not have dedicated sections or supplements for Bollywood news. After Sushant Singh Rajput‘s tragic death some major dark secrets of Bollywood have been ... people started calling Kangana’s video a PR stunt. 760, Udyog Vihar, Phase V, Gurgaon – 122016 ... Everything-PR News is a leading Public Relations news website founded in 2009. Her tweet generated some interest. Also, the respect and grace associated with television journalism has been nose-diving because of too many media portals competing for the same celebrity’s bytes.”, Sampath Iyengar notes, “The moment somebody does a web search on an entertainment industry person, all the relevant stuff should come up — for example, one’s personal website, Wikipedia page, IMDB page, Facebook, Twitter, Instagram accounts, and most importantly, news features on prominent Bollywood websites. But it seems PRs take a call on what stories to be pitched and to which paper. What more can one ask for.”, Dear Black Creatives, Stop Doing the #VogueChallenge, What People Are Saying About The Vox Media-New York Magazine Merger, Media, politics, and truth in the struggle for dominance in the marketplace of ideas. Her PR team? 2015-07-28 by Jason Tannahill Leave a Comment. Download the Pinkvilla App for latest Bollywood & Entertainment news, hot celebrity photos, lifestyle articles, fashion & beauty news,Hollywood, K-Drama etc . At a time when all content, including images, was sent on paper, he was the first publicist in the industry to adopt to email. Even in Bollywood, which is usually slow on the uptake when it comes to global pop culture moments, I mean wasn’t it like 2016 when they all got that silliness out of their system? All of this was very time-consuming.”, He adds, “There were no channels dedicated to Bollywood and only a few publications were there. Rumors are doing the rounds that Abhijeet might have hired a strong PR team to stay safe in the In fact, he has even pompously admitted to such guerrilla PR tactics on his Facebook and blog.”, But how is that even possible? And he uses their connect for his gain.”. It used to be a long process back then. Pinterest. The use of smartphones is increasing and gen Z wants everything easy and fast. RSVP Movies' upcoming film Rashmi Rocket, starring Taapsee Pannu got on tracks earlier this month. His reasoning was that journalists could create written content without his support, but they would have to come to him if he choked the supply of photographic content. Nobody ducked it, in whatever capacity, in whatever authority they were equipped with, everybody responded to those questions.”. There was no online media back then. Research reveals, a little before the 90s there were some PR greats who ruled the roost in Indian film industry. We always see them at their fashionable best, stepping out of luxurious cars or inside their picturesque homes, living perfect lives when they aren’t shooting for films or endorsing brands. “Every individual has two kinds of wealth, one is tangible wealth and the other is intangible wealth. She comes across as someone who is real. He also introduced the practice of monthly advance payments to the profession, in order to safeguard himself and others. PRs are also changing tactics in the emerging scenario. We thought someone would get it but they didn’t. “The role of PR machinery is to facilitate communication between journalists and corporates. “We had Bunny Reuben and Gopal Pandey as PRs in the early days. They often manage their relationships and egos as well. “Just travel in a city local train and observe how the poorest person carries a smartphone and watches content on the internet. On condition of anonymity, a veteran journalist divulges that “a decade ago, Dale began giving access to photographic content only to his friends in media and only those publications and websites who would let him have control over their stories. Now follow your favourite television celebs and telly updates. And there’s a huge machinery that works behind-the-scenes 24x7 to build and maintain the public perception and image of an actor. Bollywood Luviena Lodh’s laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur’s PR team ‘spreading rumour’ about actress. Its … Bollywood News Facebook Twitter Pinterest Feedback ... PR. “You can’t sell a lie,” says Prabhat, telling me how they only help the individual achieve the best version of themselves. They have handed over their intangible wealth to us and we are supposed to grow it on their behalf,” explains Prabhat. Sidharth wants his persona to be on high key in front of the media whereas his PR Team wants him to keep a low key. Dale also became the first PR in the entertainment industry to adapt to the web, launching the world’s first free of copyright website then, which was inaugurated by none other than the veteran PR Bunny Reuben. She takes her own decisions just like whether to announce the wedding or not. Last Updated: 18th June, 2020 10:23 IST Kangana Ranaut's Team Slams 'PR Stunt' Allegations Over Statement On Sushant Singh Rajput Kangana Ranaut's team has gained millions of Instagram followers after her resolute stand on practices of nepotism in Bollywood… Deepika Padukone became the first woman to enter top 5 in the Forbes’ richest Indian celebs list last year. An article on the net describes an instance when Dale came under heavy criticism from industry folks like Mahesh Bhatt, Konkana Sen Sharma and Anupam Kher. Bollywood PR machinery at its top best. If talk about PR its always been srk films, its not about recent, he always had best PR team with him last 10-12 years.though he hemsrlf started to market his films all over since Ra1. PR practices he brought to the profession then, have now become the norm. Job scope PR team berbeza dengan Talent Agency bilamana Talent Agency cuma cari movie atau job yang bagus untuk klien diorang. This is the individuality that you encourage,” Prabhat explains. We wanted a little bit of calmness. To quote Mumbai’s leading social media specialist Sampath Iyenger, “It’s important for an entertainment industry person to have a website, a Twitter account, an Instagram account and also a Facebook account and Page, all managed professionally, with posts at regular intervals.”, Digital PR expert and founder director of Sarvashreshtha Solutions, Mayura Amarkant has some interesting insight. A celebrity's publicist doesn't just Google for their quotes. “The biggest advantage of online media is speed. But, Kangana’s PR team … When technology came in, many PRs could not adapt and stopped getting work. Social media helps in doing so, by providing breaking news within seconds. We are intangible wealth managers of these celebs. “Print media is still as relevant as before. Since he is a loyalist to his friends and a master of words, he can well juggle these topics.”, Meanwhile, times continue to change. And inspite of his PR maneuvers, no one has doubted his moral values and integrity. There is an image of Deepika Padukone, an image of Hrithik Roshan. “Sara is a very very strong individual and so is Radhika. Turns out, he is not only known for positive developments in the media, but also notoriously famous for beginning the practice of PRs cutting off their clients’ direct access to journalists. So he began convincing his PR clients for agreements on his agency letterheads, and then moved on to legal agreements. But PRs have become more creative. But Bollywood is also one of the biggest industries in India, expected to touch 4.5 billion dollars by 2016 (Source: DI International Business Development (DIBD)). “Nowadays, there is a media blitz and PRs rely more on sensationalism and controversy to hype their clients, like the #MeToo campaign,” remarks Chaitanya Padukone. This is a Community to crack Bollywood Blind items published on popular portals. A difference of opinion has risen between Sidharth Malhotra and his PR team which has made Sidharth unhappy. It’s like saying restaurants have become irrelevant, because online delivery apps have entered our market.”. Pankaj Tripathi will be seen as PR Man Singh in Kabir Khan’s cricket drama, 83. “Why would you want to be a journalist right now?”. Though journalists snarl at such PR censorship, Dale’s clients seem to love the hand-holding and big-daddy approach. But no one had understood the need for future generations of publicists like Dale has. Discuss Rumors, chinese whispers and everything else related to Bollywood celebs and movies. Some of the huge names who had been in the profession for decades, disappeared from the scene within 5–6 years. Parasara points out that though Dale was the first publicist to target web media, he has been taking too many risks. As a matter of fact, he has been quoted in as many as thirty countries, which places him amongst the ranks of the most talked-about and extensively-quoted film publicists in the world. They observe that since the youth finds newspaper reading quite an effort, they will soon depend only on electronic gadgets for all of their news. Like if you send a simple note to her, she will ask you 'have you gone through it' and if you have not, you can not afford to say yes because she will catch you because she will go through it three times.”. I thought actresses and entertainers worth their salt had moved past this very tired “I’m not a feminist, but I believe in equality” crap. “Beginning in PR around mid-nineties, Dale brought more respect to the profession as he emerged as one of the classiest to deal with. Not very long ago, actress Luviena Lodh had alleged that her husband Sumit Sabherwal was involved in drugs business and would supply it to actresses like Amyra Dastur and Sapna Pabbi among others. Bollywood’s Top Public Relations Firms. Spice handles Deepika Padukone, who is easily among actors with the highest brand value in Bollywood. In a shocking admission of the PR-state-of-affairs, he responded to the tweet, saying, “Role of PRs is not only to “facilitate.” It’s to convince, brainwash, manipulate journalists to agree; and influence public opinion using them, the same way scribes use PRs to source stories. We didn’t do very elaborate things. Authors: Shefali Saxena (Editorial Team) Follow; We really mean it when we say that Deepika Padukone has the best PR team in the film industry. The very word conjures up images of elaborate dance numbers, romance and movies high on emotions. Plus, he has tied up with a few upcoming PRs to plug and plant content for him. The source exposes the publicist further, stating, “he also has stealth means of news distribution, and even has some journalist friends double up as his spies in media. Just look at his Google presence and you will understand what I am saying.”. He is also the only celebrity publicist who has been quoted in every prominent newspaper and television channel in India, as also in various international media outlets such as BBC, CNN, The New York Times, Sky News and The Washington Post. A kickass manager is the backbone of an actor's image. Prabhat describes the year 2018 as the most difficult one professionally as the #MeToo movement made him realise that as PR managers they are not just marketers, but are also dealing with a celeb’s sexual demeanours now, something they have never done before. By FPJ Web Desk. Republic World is your one-stop destination for trending Bollywood news. Videos and pictures can also be uploaded from anywhere and have a global reach. Morning newspapers are a habit, and that won’t go away so easily. This kind of manipulative PR control hardly happened before he came in prominence,” reveals Parasara. Here’s how the film industry’s PR machinery works to keep the Bollywood stars shining. Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. Which is why, it is impossible to sum up how Bollywood PR has evolved in the last 25 years, without understanding the phenomenon he created for the profession. Meanwhile, there is another major shift in media due to the prominence of social media. ... the Rashmi Rocket team … His ways, good and manipulative, brought about a paradigm shift which benefits all Bollywood PR professionals in this day and age. It used to be a tedious job. Celebrities have high net worth of intangible wealth. Can Progressive Media Shows Counter The Influence Of Corporate Networks? So, how does the PR team cultivate and maintain the brand of a “mainstream” actor like Sara Ali Khan and a more “art house” actor like Radhika Apte, who are poles apart in the perception space. Our team of over 90 executives have in-depth knowledge of PR and digital practices, local market needs and creativity to implement winning programmes. We simply discuss and dissect them. Couriers were also not well-serviced at that time. He will be seen sharing screen space with Ranveer Singh, Ammy Virk, Harrdy Sandhu, Tahir Raj … Prabhat told us about the increasingly influential role that a PR manager commands in a celebrity’s life and also explains and how 2018 redefined them as the #MeToo movement hit Bollywood. As a brand, Deepika Padukone has taken a lot of risks like talking about mental health and her personal experience, which could have worked against her but she still went ahead with it. Apart from his PR press releases and handouts to journalists being in impeccable English, Dale also insisted that all his clients sign legal agreements. Rani’s promotions for 'Hichki' are controlled by her PR team, who hand out questions that have answers readily scripted by them. With 11 years of experience in journalism, followed by 23 years of expertise in entertainment PR, he leads the Bollywood PR agency Dale Bhagwagar Media Group in Mumbai. Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations. Spice handles some of the biggest names in the industry, like Aamir Khan, Shah Rukh Khan, Deepika Padukone and Hrithik Roshan. And how did Deepika and Ranveer pull off that perfect wedding at Lake Como in Italy, with no pictures or videos getting leaked? Primary reason for not having phones was also that people are more participative in the ceremony rather than taking pictures.”. Technology is the key, which Dale Bhagwagar has been using most extensively over the years,” concludes Pannu. Kangana mocks Sonam Kapoor's sympathy. Labels: agency, best Bollywood PR, Bollywood PR guru, branding, crisis management, Dale Bhagwagar, India, List, Mumbai, public relations, publicist, publicity Monday, January 20, 2014 When Bollywood publicist Dale Bhagwagar applied the power of persuasion on Amitabh Bachchan Eight years into the industry, a PR … But, every human being has intangible wealth also. Bollywood has seen an unrest like no other in the last few months. In those days, Bollywood deals worked more-or-less on word-of-mouth, and PR agreements were almost unheard of. A few days ago, a journalist wrote a tweet criticizing PR professionals. The strange part is, this PR does a balancing act between morality and spin. “After Dale began handling scandals and controversies for his clients, he asked them not to speak directly to journalists and editors. A little more probing and internet research about the changes Dale has brought to the profession, and a clearer picture emerges. Your bank balance, cars, properties, assets are counted as tangible wealth. She is also a National Award Winner as Woman Business Leader in Digital Marketing and PR. With such a network in place, Dale may have enough influence to plug and plant stories or even spread rumours in the film industry to benefit his PR clients. Luviena Lodh's laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur's PR team 'spreading rumour' about actress Actress Luviena Lodh and Mahesh Bhatt, Mukesh Bhatt are fighting a case in Bombay High Court since some time Luviena Lodh's laywers accuse Mahesh, Mukesh, Amyra of defamation. When the #MeToo movement came to India, the Spice PR team found themselves in the middle of it all as films they were handling be it Housefull, Mogul or Super 30, were impacted by the several accusations of sexual harassment and assault made against actors and filmmakers. PR agencies, including corporate firms, came into the picture. Prabhat says that they never actually try to completely change a person’s personality. The lawyer released an official media statement which read, 'Mr. Just as scribes have right to refuse, PRs can decide whom to pitch.” Woah! As a PR company, you have to manage actors with different and at times disparate images. India’s №1 Bollywood trade analyst, Taran Adarsh reminisces, “I remember when I used to work in Trade Guide in the 80s, PRs used to send the news handwritten on paper or on a typewriter. Yes, this is where Bollywood’s booming PR industry comes in. Rohit Kumar - September 26, 2018. We caught up with Prabhat Choudhary, founder of Bollywood’s most influential PR firm Spice, to understand the rules of this game. But new-age filmmaker and freelance journalist Prashen Kyawal feels that the increasing use of online media has made us complacent and careless. Shahrukh Khan donated 5 crores for Kerala flood victims- silently. We just got lucky. Bollywood; Urvashi Rautela Fires Her Pr Team. “The visuals and pictures of these are shared by the attendees and the novelty factor helps this content to trend online and get talked about,” remarks Seta. “Not at all,” says Fenil Seta. Watch out the complete detail here. Industry people should also have a good Search Engine Optimization (SEO) team in place to manage web content.”, Whenever one talks about changes in media, we often gets to hear the line ‘Print media is dying’. After wrapping up his meetings for the day, Prabhat met me at a popular cafe in Mumbai’s Bandra suburb. In the testimonials section of his website, you can find some of the who’s who of mainstream media praising him. The entire idea of you which essentially has dignity, integrity that defines you, that is your brand. The source explains, “Dale does not have any dearth of new PR people willing to toe his line, as he has guided and mentored many of them through his lectures at colleges. Veteran journalist-cum-publicist Indermohan Pannu echoes, “In the 90s, we had no emails or WhatsApp and sometimes press releases would be accompanied by handwritten request notes from PRs. Freelance journalist Noyon Jyoti Parasara, who has also worked with The Times of India’s leading tabloid Mumbai Mirror admits, “We are fast moving from print and radio towards television and internet mediums. “About the pictures not leaking, about people not being able to reach the venue and all that would be luck. PRs used to get press releases typed, xeroxed and couriered in the hundreds along with multiple photographs. There are prominent agencies like Prabhat Choudhary’s Spice PR, Rohini Iyer’s Raindrop Media, Parag Desai’s Universal Communications, Anusha Srinivasan Iyer’s Naarad PR & Image Strategists, Nilufer Qureshi’s Hype, Parul Chawla’s Picture N Kraft, Himanshu Jhunjhunwala’s Dwapar, Dolly Bhattar’s Brand N Buzz, Neelam Guupta’s NR2 — The Image Engineers, Vipul Sipani’s Media Monster, well-known names including Parull Gossain, Prashant Golecha and Pritam Sharma, and digital PR agency Everymedia. Twitter. BollywoodPR.in is an initiative of celebrity publicist Dale Bhagwagar (डेल भगवागर) who has handled the publicity for over 200 personalities, 30 movies and 20 Bigg Boss contestants. “Dale’s constant focus on change has resulted in him being leagues ahead of many. Why not? While Vipul Sipani and Prashen Kyawal agree with Seta, they feel that print media may not survive beyond 15–20 years. Welcome to world of Bollywood Gossips and Blinds. He had that spark in him to bring about change in the way business was carried in the profession. How relevant they still are to the changing times in journalism and PR. Urvashi Rautela who currently has been in a lot of cahoots all across the media for her getting snapped with Chunkey Pandey’s nephew Aahaan Pandey, has paid the price for her aggressive PR activities. The reason — he got portions of a film review changed on a website, just because he felt the reviewer was unkind to one of his clients. New Delhi: PR Pundit. I remember that Navbharat Times used to carry film news only on Fridays, while The Times Of India waited to carry the film reviews on Sundays.”. But the industry scenario was very different in the nineties compared to how it is now. We are in an age where ‘information drives business’. Nov 13, 2020. They don’t want a film to have the usual formula kind of promotions. “There has been one more change in the approach of PRs. Between the invasive sound of traffic and the two women chatting loudly right next to us, Prabhat and I chatted over coffee about Bollywood stars and their rapidly changing dynamics with the PR industry. 2nd July 2014 PR Insight 6 minute read Paarul Chand. PR agencies know how to create content, so the logical step is for PR teams to offer social media and search services. Some of his students even work in other PR agencies, but stay in touch with him and respect him for training them. So is that really true? We don't post original Blinds. Box-office collections from across the country used to be sent via telegrams.